Pure Watercraft

Electric Outboard Power Electronics

Pure Watercraft set out to redefine recreational boating with a high-voltage electric propulsion system designed to replace traditional gas outboards with a quieter, cleaner, and lower-maintenance solution. Our team developed custom power electronics and motor control hardware to enable efficient, reliable operation within an integrated marine platform.

Contributions

  • System architecture support for high-voltage power electronics
  • Custom motor control and power electronics design
  • High-Low voltage PCB design and layout
  • Throttle control electronics development
  • Firmware integration support and hardware bring-up
  • Prototype fabrication support and functional testing
  • Support for manufacturing transfer and early builds

Impact

Enabled a high-performance electric propulsion platform through robust power electronics design, supporting reliable operation and advancing electrification in marine applications.

TAGS

TOOLS

Altium

Engineering Challenges

Developing a high-voltage marine propulsion system required solving for:

  • Reliable high-current power delivery in a corrosive marine environment
  • Thermal management under sustained load
  • EMI/EMC compliance in a compact enclosure
  • Safe high-voltage isolation and protection
  • Smooth torque delivery and responsive throttle mapping
  • Production-ready PCB layout for high-power switching


Unlike automotive EV platforms, marine propulsion demands sustained torque under varying hydrodynamic loads, often at low speeds, requiring robust motor control and thermal resilience.

Key Activities

1. Custom High-Voltage Power & Motor Control Electronics

We developed the inverter and motor control electronics responsible for:

  • High-voltage DC input management
  • Three-phase motor drive
  • Current sensing and feedback loops


Design considerations included:

  • Creepage and clearance for marine high-voltage operation
  • Thermal dissipation pathways
  • High-current traces
  • Protection circuitry for fault conditions


The resulting architecture enabled precise torque control and efficient power conversion.

The PCB platform required careful layout discipline to balance:

  • EMI mitigation
  • Signal integrity for control electronics
  • Compact packaging within a marine-rated enclosure


We implemented:

  • Optimized power stage layout
  • Controlled grounding strategy
  • Segregation of power and logic domains
  • PCB form factor optimization for dense packaging
  • System assembly and service considerations
  • Manufacturing-ready stack-up design


The boards were engineered for scalability and manufacturability while maintaining robust electrical performance.

To replace mechanical throttle linkages, we supported the development of a digital throttle-by-wire system. The system delivered excellent acceleration and precise speed control which is one of the defining advantages over combustion engines.

We supported firmware integration, including:

  • Motor controller firmware bring-up
  • Functional verification of power stage
  • Safety interlock testing
  • Fault detection and handling verification

Our team assisted with:

  • Early hardware prototype builds
  • Debug and validation testing
  • Design refinements prior to production
  • Documentation support for manufacturing transfer


This included close collaboration with production partners to ensure the electronics platform was robust, repeatable, and ready for scaled manufacturing.

RESULTS

The result is a high-performance electric outboard propulsion system delivering:

  • Zero-emission operation
  • Quiet, vibration-free performance
  • Instant throttle response
  • Reduced maintenance compared to gas engines
  • Drop-in compatibility with common recreational boats


Our engineering work supported the transition from early-stage concept to an integrated electric marine propulsion platform ready for commercialization.

Working on a project?

Get in touch to see how can bring your idea into reality.

Related Projects

Learn how we helped 100 top brands gain success